Connect with customers. Speak their language.
Most visitors to your website are gone in 30 seconds. A compelling design may hold them a little longer, but in the end it’s the words that count.
So before you ask Adam in sales to cobble together some words for your website, allow us to explain why it makes sense to use a professional copywriter.
Our approach
We approach all projects with the same goals in mind. To only write copy that is:
Clear and accessible
Jargon baffles and distracts your customers. Our content is clean, clear and accessible.
Necessary
The web is bloated. We want to help you cut through the noise – not add to it.
Evidenced
We follow the data to learn about your market, your customers and your competitors.
Based on user needs
We don’t make assumptions. We research and identify what your users need to know.
Supported by analytics
Content is an evolving process. We use analytics to understand how our content is performing.
Benefits not features
We demonstrate to customers how your products and services can improve their lives.
Our services
This is what we spend most of our time on. If you have other content needs (bids, brochures, white papers), we’re always happy to discuss them with you.
Flat content
Copy for your website
- Show your users the benefits
- Demystify complex processes
- Convince people to buy your products or services
- Build and cement your brand
- Establish a dialogue with customers
Transactional content
Copy for services and apps
- Help users complete tasks quickly and easily
- Keep people engaged and wanting more
- Simplify sign ups and prevent drop offs
- Encourage customers to try new things
- Manage expectations around service delivery
Style guides
Stay consistent with your branding and tone of voice.
- Eliminate inconsistencies
- Have a single authority on spelling for product names, terms etc
- Set your content patterns in stone
Case studies
Use the experiences of happy customers to highlight the benefits of your products and services.
- Showcase successes
- Opportunity to be honest and transparent
- Great source of testimonials
Content audits
Take stock of your existing pages or posts and identify opportunities for improvement.
- Chance to refresh your online presence
- See where your content is under performing
- Identify opportunities to improve or remove
Latest posts
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Working with a copywriter: how to start
Most copywriting projects start with a chat over the phone. We’ll have lots questions, including asking ourselves ‘are we the right people for the job?’ We’ll take notes, turn those notes into a brief and then ask you to review the brief.
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When to use a professional copywriter
Whether you want someone to buy a book, try a new exercise or renew a licence, the key to doing that effectively is to understand what your audience needs. That, over and above writing great copy, is the hallmark of a good copywriter.
About us
We’re a small group of copywriters, content designers and UX writers with bags of commercial experience and a genuine passion for creating clear, effective content.
Between us, we’ve:
- written about brands you’ve heard of, like Vodafone, Canon, EDF and BT
- contributed to some of the biggest public sector digital transformation projects, including gov.uk
- worked with lots of other organisations, large and small, including charities, consumer brands and corporates
Even if we don’t have direct experience of your industry, we’re quick learners. (And to be honest, we love the challenge.)
Case study
Motivating people to adopt new habits
Digital apps have a huge potential to help people manage chronic illness, but only if they can keep users engaged and motivated. This was a challenge we faced during a recent project.