Working with a copywriter: how to start

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You may be wondering how to start working with a copywriter. Do you need to email us product details, send us a link to your current website, list out your competitors?

At some point we’ll need to know all those things. But most projects start with a chat over the phone.

We’ll have lots questions, including asking ourselves ‘are we the right people for the job?’

We’ll take notes, turn those notes into a brief and then ask you to review the brief.

This is to make sure we:

  • understand what you need
  • have an accurate reference document throughout the project

Before we can price a project, we’ll need to consider things like our own availability, your timeframes, and whether your project could benefit from additional people (user researchers, for example).

So it’s all a bit forensic at the start. But if we have no other questions at that point, we’ll send you a quote.

What’s in the quote

The quote will detail:

  • everything we expect to do – not just the writing part – so you might see things like ‘competitor research’ on there
  • the total project cost
  • how long we expect the project to take, as well as our anticipated start and finish dates
  • how many revisions to the copy are included in the price
  • terms and conditions, like how to pay

None of it should come as a surprise. We’ll have talked all this through on the phone.

Why we don’t use hourly rates

We might internally cost a project based on a rough hourly rate, but hourly rates by themselves are no use to anyone.

A fixed project fee means you know exactly how much you’re spending. And if we happen to underestimate how long a job will take, it’s us who pick up the tab – not you.

So if you’re ready to start working with a copywriter, let’s have that chat.